Finding the Best YouTube Keywords

I wanted to share of bit of knowledge on video marketing for marketers. We can’t produce new content at the moment so I’ve put together a series of short videos on optimizing existing content on YouTube, Facebook and LinkedIn. Hope you get something out of it! In the first video we talk about the importance of keywords and how to research keywords. Transcript is below:

Transcript Hey, everyone. Nelson from Skylight Productions here. I wanted to take this time to figure out a way that I could help our clients and other marketers with the video marketing. Now, obviously, we aren't producing any new video content right now, productions have shut down. But one of the things that we've been helping our clients do is take a look at some of the existing assets, some of the stuff you may have up on YouTube or Facebook or LinkedIn and see if it's performing as well as it can be, if it's doing the job that you meant it to do when you first deployed it. Some of the content we've gone back and taken a look, and it really is underperforming and so what we've done is we've gone through and helped our clients just tighten things up and make sure that they've done a couple of things so that those videos are showing up in search, they're being found organically, they're being shared. For so many businesses, they've gone ahead and spent thousands of dollars on video marketing content, promotional videos, commercials, instructional videos, case study videos. They've done all of this, and we want to make sure that those videos are actually working for your business and making sure that they are delivering customers and driving awareness and all of the goals you had set out when you started. And so what I want to do is pass on some of that learning here for you. So if you are looking at your video marketing and thinking, "Hey, I can't really produce anything new right now, what can I do?" Why don't we take a look back at some of the old content and make sure that it's working? So I've got a series of videos that we're going to go through some of the analytics, we're going to go through what they mean, we're going to go through how you compare them and ultimately, teach us what we can learn about our audience and how our audience is engaging with our video content or not engaging with the video content. So let's start at the beginning. Keywords. Keywords are key. Just like web SEO, video SEO rises and falls on your keywords. And so many people have not done the proper research to figure out what are the best keywords to be using. This is research that really should be done, because you're going to take these keywords and use them for your descriptions, for your tags, for your titles. And this is what we're going to be testing in the future to see if it's actually working and driving the results that you want. So what I'll do with our clients' videos as a starting point is often I'll go into Google or go into YouTube and just start typing in some of the keywords and see what populates in the autofill. It's a really great way to get a sense of what are people looking for, what are the questions people are asking? It's not just about your product as a keyword, your location as a keyword, you really want to be looking for what are the questions people are typing into the two biggest search engines in the world, Google and YouTube. So that's one way that I can kind of generate ideas is by going in there and seeing what pops up. That's a good way to get those long-tail keywords. There are a couple of tools you can use to test those and see where are my low competition, high search rate keywords. I often use vidIQ, which is specifically for YouTube. It's got a Chrome extension which is really, really handy if you want to really dive in and you can see what other videos are up to as well in terms of their tagging and their strategies. There's another one called TubeBuddy, which is also a very, very good tool. Both have free and paid platforms. If you want to get a little more advanced and if you're a HubSpot customer, HubSpot does have their content strategy tool that will give you some ideas as to what you can use for your keywords. Really we want to get a broad base of keywords knowing that we'll probably change them a little bit down the road once we have some data and figure out what's working and what's not working. So that's it for this video, go ahead and leave a comment below if you have a question or if there's another topic you want to cover in a future video. And in the next video, we'll look at setting up your videos, whether it's on LinkedIn, YouTube, or Facebook, and how to set those up for success so that you're getting the maximum amount of traction, the maximum amount of organic views and shares, and like an engagement and ultimately, getting that return on your investment from your video content. We'll see you then.